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Lusail Football Academy

Digital infrastructure from coachbetter enables innovative player development and supports coaching philosophy

Organization, Communication, Evaluation - 3 crucial aspects of player’s development and coaching education are now reflected in Lusail Football Academy’s digital strategy with the features of coachbetter. Coaches benefit from the knowledge pool and training session planner; players benefit of great communication and feedback through the PlayerApp with Video Analysis and Performance Data Analysis.







Digitalization in coaching is very important and will be the future. coachbetter and its features support everything I need from a Technical Director’s point of view. It gives the great opportunity to store, access and evaluate data on an advanced level and by that drive our player’s and coaches’ development.



Lusail Football Academy

Technical Director

At Lusail Football Academy, coaches and players grow together

The goal at Lusail Football Academy is to provide a footballing platform to excellence, an all age multi gender safe environment for kids and young adults to enjoy, embrace and be part of a football journey the way it is meant to be. Key is to create an environment which is professional, friendly and structured for players to be treated fairly whilst receiving top coaching advice for essential football learning and holistic development. Learn more at

As part of the digital strategy and to ensure topclass coaching and education, the academy was looking for a digital solution that allows management to engage with its coaches and to communicate with players to satisfy both, the development of coaches and the pathway of players to professional football.

As Technical Director, coachbetter makes my life really easy. It makes coaching very simple and adds a huge variety to training sessions. It also brought a great improvement to our communication with the coaches and players. At the same time, it gives us the great opportunity to be even closer to our players through the App and guide them on their pathway to professional football.
Ciaran Kelly, Technical Director
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Development equals winning and winning equals development.

At Lusail Football Academy, coaches from all over the world with different coaching styles are brought together to develop their players on and off the pitch. As common ground, a syllabus is created in coachbetter, which allows every coach to be on top of their responsibilities through weekly newsletters and information sharing. Further, in the syllabus, coaches can design and create training sessions according to the development plan of their players. Coaches ensure the planning, organization, and evaluation through the following features from coachbetter:

Knowledge Pool: Offense, defense, tactics, athletics, mental strength. coachbetter provides expert knowledge and articles on topics that really matter with an easy filter structure. All content is designed by UEFA licensed and experienced coaches and is easily adaptable to the performance level of any team. It is the perfect source to educate and develop coaches and unify coaching philiosophies.

Training planning: Coaches can choose from over 250 individual training activities (ranging from technical to tactical focus areas) as well as complete session plans, which are easily adaptable to the performance levels of any team.

Drawing & Developing Training Sessions: coachbetter offers the possibility for user generated content (UGC). Coaches are able to develop their own training activities and session plans digitally, directly in coachbetter with the online drawing tool. Like this, an individual platform based on the club's coaching philosophy is created.

The Player App supports and guides the development of all players

How coaches communicate with their players, or their parents, is crucial for any part of their development. Verbal communication is important but also bears the risk of a breakdown in communication and a breakdown in understanding. The PlayerApp from coachbetter overcomes that hurdle. The individual player profile, to which every player (or parents) has access via the App, enables an efficient feedback culture and communication. Players can confirm or deny presence or absence for training sessions and games, further, the following features are shared through the App:

Video Analysis: Through visualization, players understand much easier what they can’t see themselves. Videos can be uploaded, edited and tagged directly in the platform. Individual sequences of a game or training can be then analyzed and shared directly with the player’s individual profile in the App.

Data Analysis & Statistics: coachbetter provides an overview of all data from players to support and guide their development. A game day or training session can be documented and edited with just a few clicks. Important data, notes, and reviews can be accessed anytime - no data is lost, even if a coach leaves the club. Performance data can be individually determined for a robust data analysis and development plan.

The partnership and expanding into Asia will further strengthen coachbetter as a platform

Approaching the World Cup in 2022, the football infrastructure in Qatar has been growing significantly. We as Lusail Sports Club want to continue this path and invest further in our academy and our youth. We want to work with the most modern and innovative tools on the market and coachbetter is one of them.
Nawaf Al Mudahka, President Lusail Sports Club
It is amazing to see the passion for football and its development in Qatar and the amazing job that everyone at Lusail Football Academy is doing. On top, we are very proud to step foot into Asian football and grow further.
Patrick Patzig, Founder of coachbetter

Hast Du Interesse coachbetter in deinem Verband oder Verein einzusetzen?

Verbreite die Trainings- und Spielphilosophie des Vereins, gewinne Einblicke und Transparenz oder gebe den Trainern einfach ein effizientes und benutzerfreundliches digitales Tool an die Hand. Mit unserer Club-Lösung können Funktionäre und das Vereinsmanagement alle Teams und Altersklassen mit einer einheitlichen Plattform ausstatten und verwalten.

Are you interested in using coachbetter across your entire club?

Push your training & playing philosophy, gain insights & transparency or simply give your coaches an efficient and user-friendly digital tool. Our Club solution allows officials and club management to equip their entire organization with one platform across all teams and age classes.