Privacy Policy

Effective date: June 01, 2022

coach better Ltd. (“coachbetter”, “us”, “we”, or “our”) operates the coachbetter web application, the coachbetter mobile app and the drawing tool moves board (collectively referred to as “Service”) for use by our customers/users. This document informs you of our policies regarding the collection, use and disclosure of personal data when you use our Service and the choices you have associated with that data. We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy unless otherwise defined.


Personal Data

Personal Data means data about an individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).

Performance and Knowledge Data

Performance data can be entered by the users to keep track of player performance (e.g. strengths and weaknesses, match and training performance or video sequences). Knowledge data refers to all information that the user enters to retain his/her knowledge (e.g. training activities or knowledge articles).

Usage Data

Usage Data is data collected automatically either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).


Cookies are small files stored on your device (computer or mobile device).

Data Processors (or Service Providers)

Data Processor (or Service Provider) means any natural or legal person who processes the data. We may use the services of various Service Providers in order to process your data more effectively.

Data Subject (or User)

Data Subject is any living individual who is using our Service and is the subject of Personal Data.

Information Collection and Use

We collect several different types of information for various purposes to provide and improve our service to you.

Types of data collected

Personal Data

Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personally identifiable information may include, but is not limited to:

• First name and last name

• Email address and phone number

• Birthdate

If not defined otherwise, we may use your Personal Data to contact you with app push notifications, newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link in any email we send or by disabling push notifications in the app settings.

Other Personal Data

The users, in particular Coaches and Club Administrators, are provided to option to enter various Personal Data of other individuals, in particular Players, while using our Service. These personally identifiable information may include, but is not limited to:

• First name and last name

• Email address and phone number

• Birthdate

• Address information (street, postal code, city)

This data is stored on our servers to provide the users the full extent of our Service. Coachbetter does not use this data for own purposes if not defined otherwise.

Performance and Knowledge Data

The users, in particular Coaches and Club Administrators, are provided the option to enter performance and knowledge data in our platform. This may include, but is not limited to:

• Player skill ratings, strengths & weaknesses, and development notes

• Medical records and fitness notes of players

• Individual matchday/training notes and performance ratings of players

• Video sequences (incl. commenting and tagging of players)

• Training activities or packages

• Knowledge articles

This data is stored on our servers to provide the users the full extent of our Service. Coachbetter does not use this data for own purposes if not defined otherwise.

Usage Data

When you access the Service, we collect certain information automatically, including, but not limited to:

• Device information (e.g. type of device, IP address or internet browser)

• User behavior (e.g. events conducted on the platform, user journey or session duration)

We may use your Usage Data to improve our Service and for troubleshooting. We may also send usage-related emails to enhance your user experience. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or the instructions provided in any email we send.

Tracking Cookies Data

We use cookies and similar tracking technologies to track the activity on our Service and to store certain information about the users. Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Other tracking technologies are also used such as beacons, tags and scripts to collect and track information in order to analyse and improve our Service.You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.Examples of Cookies we use:

• Session Cookies. We use Session Cookies to operate our Service.

• Preference Cookies. We use Preference Cookies to remember your preferences and various settings.

• Security Cookies. We use Security Cookies for security purposes.

Use of Data

coach better Ltd. uses the collected data for various purposes:

• To provide and maintain our Service

• To notify you about changes to our Service

• To allow you to participate in interactive features of our Service when you choose to do so

• To provide customer support

• To gather analysis or valuable information so that we can improve our Service

• To monitor the usage of our Service

• To detect, prevent and address technical issues

• To provide you general information about our Service via phone or email

• To provide you with news, special offers and general information about other services and events which we offer that are similar to those that you are already using or enquired about unless you have opted not to receive such information

Legal Basis for Processing Personal Data under the General Data Protection Regulation (GDPR)

If you are from the European Economic Area (EEA), coach better Ltd. legal basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Data we collect and the specific context in which we collect it. coach better Ltd. may process your Personal Data because:

• We need to perform a contract with you

• You have given us permission to do so

• The processing is in our legitimate interest and it is not overridden by your rights

• To comply with the law

Retention of Data

coachbetter Ltd. will retain and use your Personal and Performance & Knowledge Data to the extent necessary to provide the Service, comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes and enforce our legal agreements and policies. coach better Ltd. will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer periods.

Transfer of Data

Your information and data may be transferred to — and maintained on — servers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that better Ltd. will take all the steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your data will take place to an organisation or a country unless there are adequate controls in place including the security of your data and other personal information.

Disclosure of Data

Business Transaction

If coachbetter Ltd. is involved in a merger, acquisition or asset sale, your data may be transferred. We will provide notice before your data is transferred and becomes subject to a different Privacy Policy.

Disclosure for Law Enforcement

Under certain circumstances, coachbetter Ltd. may be required to disclose your data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Legal Requirements

coachbetter Ltd. may disclose your data in the good faith belief that such action is necessary to:• Comply with a legal obligation• Protect and defend the rights or property of coach better Ltd.

• Prevent or investigate possible wrongdoing in connection with the Service

• Protect the personal safety of users of the Service or the public

• Protect against legal liability

Security of Data

The security of your data is important to us but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your data, we cannot guarantee its absolute security.

Your Data Protection Rights under the General Data Protection Regulation (GDPR)

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. coachbetter Ltd. aims to take reasonable steps to allow you to correct, amend, delete or limit the use of your Personal Data.

If you wish to be informed about what Personal Data we hold about you and if you want it to be removed from our systems, please contact us over the channels outlined in the last section of this policy (“Contact Us”).

In certain circumstances, you have the following data protection rights:

The right to access, update or delete the information we have on you. Whenever made possible, you can access, update or request deletion of your Personal Data directly within your account settings section. If you are unable to perform these actions yourself, please contact us to assist you.

The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete.The right to object. You have the right to object to our processing of your Personal Data.

The right of restriction. You have the right to request that we restrict the processing of your personal information.

The right to data portability. You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly used format.

The right to withdraw consent. You have the right to withdraw your consent to process your personal information at any time.

Please note that we may ask you to verify your identity before responding to such requests.

Service Providers

We may employ third party companies and individuals to facilitate our Service (“Service Providers”), provide the Service on our behalf, perform Service-related services or assist us in analysing how our Service is used.

These third parties have access to your data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Links to Other Sites

Our Service may contain links to other sites that are not operated by us. If you click a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.We will let you know via email and/or a prominent notice about important changes, prior to the changes becoming effective.You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, please contact us: