City SC Carlsbad, coachbetter, Press Release, Partnership
press-release

City SC Carlsbad Partners with coachbetter to Elevate Player, Parent, and Coach Experience

The partnership reflects City SC's commitment to providing top-notch coaching, resources, and competition to its members.

City SC Carlsbad is determined to provide the best coaching and resources to its members. Today, we are thrilled to announce a new partnership between City SC Carlsbad and coachbetter! This partnership represents an exciting new chapter in City SC’s mission to optimize coaching and player development through technology. Integrating coachbetter into City SC's operations, will help achieve the aim to redefine the coaching, player, and parent experience at all levels of the club, particularly within the MLS NEXT program.

According to Paul Ritchie, MLS NEXT Academy Director at City SC,

"As a founding member of the MLS NEXT Boys Academy League, our mission is always to offer our members within the MLS NEXT program access to the best coaching, resources, and competition in America," said Ritchie.
Paul Ritchie

To further this commitment, City SC will integrate the coachbetter app into its operations. "With the newly integrated coachbetter app, we're now raising the standard for the entire player, parent, and coach experience at City SC," shared Ritchie.

Massimo Di Ioia, VP of Business Development North America at coachbetter, also expressed his enthusiasm about the partnership. 

"We're excited to partner with City SC as they look to enhance the entire player and club experience at the MLS NEXT level. With this partnership, City SC has shown a true commitment towards investing in all of their youth, player and coaching development initiatives."
Massimo Di Ioia

This three-year partnership with City SC Carlsbad represents not just a collaboration, but a commitment to the future of soccer. Over the next three years, City SC and coachbetter, will work hand in hand to push the boundaries of what's possible in player and coaching development.

This partnership reaffirms City SC Carlsbad's dedication to its players, parents, and coaches, as well as its commitment to being a community united by a values-based, purpose-driven culture. The journey has just begun, and we can't wait to see where it leads.

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Contact:

Coachbetter

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Head of Partnerships & Technical Director

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