A new era is beginning for coaches in Austria. Coachbetter and the Austrian FA (ÖFB) are launching the new "Players First" platform and continue to drive digitization forward.
Ultimate goal: Focus on the person behind the player.
To achieve this goal, the solution must be directly linked to the daily usage concept of the primary target groups. This ensures that the concept is not just a one-sided reference work for the ÖFB, but that it awakens a need among users that they can satisfy with the help of the "Players First" solution. All active coaches and those assigned to a team with a C diploma or higher are unlocked with their existing soccer online account.
Players First takes a completely different approach than what is commonly used in soccer. The parameters used in this concept are dynamic and flexible. The content is added to on an ongoing basis. A bi-weekly newsletter informs users about what's new.
More than just a philosophy
Players First is not an in-game philosophy, does not consist of rigid principles, is not based on formations or systems and does not follow a top-down approach. Players First is a tool for soccer coaches to develop players, teams and, above all, themselves. It is intended to help improve soccer in Austria as a collective.
Players First follows a bottom-up approach, where the individual is the focus and also the starting point. There are clear tasks and functions for players and supporting recommendations for action based on this.