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The coachbetter team and partners during the summer event in2019

coachbetter secures USD ~$1M pre-seed funding to digitally revolutionize soccer planning and athlete management

The new capital will help the Swiss Sport Tech SaaS StartUp to streamline soccer organization for amateur and professional teams, enabling coaches to focus on player development, not administrative planning

Zurich, Switzerland, October 4, 2021Digital soccer coaching platform coachbetter today announces the close of its pre-seed funding round, totaling nearly $1M. Investment came from the Swiss Founders Fund, TheVentureCity, and former professional soccer player, Remo Staubli. The capital will go toward developing new features, expanding the coachbetter team, and actioning the company's international strategy.

coachbetter is an easy-to-use and affordable SaaS Platform for sports clubs, players, and coaches. The subscription-based platform includes complete training packages and individual activities, team management, game and training planning, and a wide selection of content to improve coach and athlete development. Users can also upload and share videos of their games, tag players, and annotate with feedback around technique and performance.

Administrative tasks in soccer are time-consuming and often inefficient. And as the pandemic continues to limit in-person contact and facilities, coachbetter streamlines processes, providing a clear overview of timings, locations, and players' progress, all in one place. As a result, coaches can focus on what really matters, the development of players and the game, not the logistics.

Patrick Degen, Partner and Lead Investor at Swiss Founders Fund states:

"We're very excited by coachbetter's ability to support coaches as well as amateur and professional teams. Considering the company significantly increased its revenue and user base during the pandemic, there is a clear need for the platform in the digital age."

coachbetter’s current customer base is as versatile as the platform itself. Prestigious, international clubs and academies, such as Brentford FC Women and the Steven Gerrard Football Academy use the platform to further strive digitalization and organize their teams. coachbetter also focuses on the development of the amateur sport with more than 5’000 soccer coaches in its community.

Following feedback from the community, coachbetter launched the tactic and training session design board App, "Moves - DesignYour Play" in 2019, as well as the "Playbetter" App in August 2021, which allows coaches to directly communicate with its players.

“We invested in coachbetter in the midst of the pandemic when teams were unable to train due to lockdowns. coachbetter has proven its resiliency, continuing to talk to soccer clubs and turning those conversations into users and clients once training grounds reopened"

Says Laura González-Estéfani, Founder and CEO of TheVentureCity.

Coachbetter co-founder and CEO Patrick Patzig, adds that:

"Coachbetter’s goal is to change the way soccer clubs, coaches and players develop. The latest seed stage will help us to bring training quality, communication, and education to the next level. 

Moving forward, coachbetter has plans to further expand its business into the United States, where Embry-Riddle Aeronautical University in Prescott (AZ) and Creighton University Women's Soccer, the reigning Big East Conference champion, are already among users of the platform. The company additionally plans to continue developing dedicated features and content for the grassroots as well as women’s game.

About coachbetter:

coachbetter is the only fully digital and integrated football coaching platform. Our solutions offer complete training sessions and individual activities composed by coaching experts, a team management and data section as well as a high-quality knowledge pool. On top of that, we also offer a video analysis section, where coaches can simply upload videos and tag individual players to improve their game.

The platform was founded by Patrick Patzig, Thomas Grimm, Simon Arpagaus, and Stefan Steuble in 2018.

coachbetter Image video:

About Swiss Founders Fund

SFF is a seed and early-stage venture capital fund from St. Gallen, Switzerland. SFF builds and invests in startups with passionate, entrepreneurial founders. They have founded and scaled successful businesses themselves and experienced first-hand what it means to successfully build companies.

About TheVentureCity

TheVentureCity is an operator-led investor from first ticket to first round. We are founders and operators turned investors that invest internationally in software companies: B2B, B2C, Marketplaces and SaaS.


Patrick Patzig
Co-Founder and CEO

Swiss Founders Fund
Patrick Degen

Laura González-Estéfani
Founder and CEO

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