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Former Red Bull Top Executive invests in Swiss SportTech startup coachbetter

coachbetter is expanding its renowned group of investors. With immediate effect, Markus Egger, former Red Bull Football Executive, and current Director of Sport & Strategy at Aspire Academy in Qatar, supports the vision and international expansion strategy of the most user-friendly planning & team management app in football, as an investor and strategic advisor to the team.

Markus Egger has extensive experience in building, growing, and leading ambitious ventures in the sports industry. Since 2015, he is the Director of Sport & Strategy of the Qatar based Aspire Academy, one of the leading sports academies in the development of youth athletes. Prior to his role at Aspire Academy, he was almost 10 years with Red Bull, focusing on the successful development of Red Bull-owned teams in Formula 1, NASCAR, and hockey before taking over the role as General Manager of the Football Division. In this position, he led Red Bull´s professional football clubs and academies in Brazil, Ghana, United States, Austria, and Germany where RB Leipzig was founded during Markus Egger´s tenure. 

Markus Egger (l.) during his tenure as General Manager of Red Bull’s Football Division with former RB Leipzig and now Manchester United Manager Ralf Rangnick
“coachbetter’s recent success underscores the attractiveness and potential of the digital football market. Especially the focus on coaches and the holistic approach of coachbetter is truly unique in the football ecosystem. I am convinced that I can support the platform’s development and growth with my international experience and network within the sports industry”
Markus Egger
“We are very happy and proud to welcome Markus to the coachbetter family. His impressive experience and network in the sportsindustry and beyond will take coachbetter directly to the next growth phase.”
Patrick Patzig, Co-Founder and CEO of coachbetter

In January 2022, the team from coachbetter will travel to the United Soccer Coaches Convention in Kansas City to exhibit and represent Swiss SportTech startups and execute on its internationalization plan. The United Soccer Coaches Convention is the world’s largest event for football coaches. 

About Coachbetter:

coachbetter is the only fully digital and integrated football coaching platform. Our solutions offer training packages and activities, a team management section as well as a high-quality knowledge pool. On top of that, we also offer a video analysis section, where coaches can simply upload videos and tag individual players to improve their game.

The platform was founded by Patrick Patzig, Thomas Grimm, Simon Aspargaus, and Stefan Steuble in 2018.

Contact coachbetter:

Thomas Grimm
Co-Founder and CMCO

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