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coachbetter is expanding its renowned group of investors. With immediate effect, Stephan Herth, a driven sports marketing executive with over 25 years’ experience in the sports industry, joins coachbetter as an investor and strategic advisor. As founder of aroundS, a boutique agency specialized in investment management and advisory services within the sports and media industry, Stephan will support the vision and international growth strategy of coachbetter that recently announced a partnership with Borussia Dortmund.

As a senior executive and member of the Group Management Board at Infront Sports & Media for nearly 20 years, Stephan was involved in shaping the world’s biggest sports events such as the FIFA World Cups and Olympic Games generating billions in gross revenue.

Earlier, he managed the German Bundesliga for two seasons, implementing a key structure in terms of central production and digital content in early 2000. Stephan is a lawyer by profession (German Bar and Bar of the State of California) and holds a degree in international Law (L.M.M).

“There is huge potential in the digital football market, and the need for the right tools, no matter if grassroots or professional level, is unbroken. coachbetter’s recent success and partnerships with flagships in the football and sports industry prove that there is a clear need for the platform in the digital age.”
Stephan Herth
“Stephan’s impressive experience and network in the sports industry and beyond is unique. We are very happy to welcome Stephan in the coachbetter family. Together, we will take coachbetter to the next level.”
Patrick Patzig, Co-Founder and CEO of coachbetter

About aroundS

aroundS provides comprehensive expertise and insight around all aspects of the sports entertainment industry. We aim to make a positive impact in the sports world –through collaboration, inspiration, investments and strategic guidance.

aroundS supports clients on a global basis through profound, in-depth and project-based advisory services. Complementing these services, as well as our belief in the strong future of digital transformation, we take selected investments within the SportsTech sector.

About coachbetter
coachbetter is the only fully digital and integrated football coaching platform and app for associations, clubs and coaches from grassroots to professional level. Our solutions offer complete training sessions and individual activities composed by coaching experts, a team management and data section as well as a high-quality knowledge pool. On top of that, we also offer a video analysis section, where coaches can simply upload videos and tag individual players to improve their game. All can be shared with the individual players in the app.



Thomas Grimm
Co-Founder and CMCO 

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