Women's football in focus - SHFV works digitally and innovatively in coaching and talent development with coachbetter
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Schleswig-Holstein Football Association

Women's football in focus - SHFV works digitally and innovatively in coaching and talent development with coachbetter

Anouschka Bernhard relies on digital solutions and an innovative approach to coaching and talent development. With coachbetter, internal communication and planning can be organized efficiently and the development of each player can be accompanied optimally.

20+

Coaches

5

Teams

5

Locations

Digitalization is on the rise in every area of our society, and football must not and cannot close its eyes to it.

By integrating coachbetter into coaching education and talent development, we work innovatively, digitally and with the most modern tools. Everything is organized online and can be accessed at any time - paperwork was yesterday.

Anouschka Bernhard
SHFV
Head Instructor Association Sports
A laptop mockup which shows the coachbetter web-app for football coaches and clubs

We are particularly proud to be working with Anouschka Bernhard, one of the biggest names in German women's football.

Like no other, she stands for modern, digital and innovative coaching education and talent development. Through the close exchange, we are also qualitatively developing our platform in terms of women's football.

Patrick Patzig
coachbetter
Co-Founder & CEO

The Perfect Combination: Experience and a Digital Vision

Since January 2021, Anouschka Bernhard has been responsible for talent scouting and talent development in the women's and girls' areas of the SHFV, including all junior selection teams from U11 to U18. Her successes should be an additional motivation for the young coaches and players. Anouschka Bernhard is a 47-time German national player and the list of her successes is long: European Champion and runner-up at the World Cup in 1995, as well as every title to be won at club level.

Promoting Talent

In addition to promoting talent, she also enriches the training and further education of coaches with her qualities. In 2021, the first coach B license course for women only took place with 22 participants. For Anouschka Bernhard, it is important to integrate the most modern and digital tools into coach education and talent development. In particular, internal communication and the sharing of prepared training units are extremely important to her with a team of 20 coaches.

A laptop mockup which shows the coachbetter web-app for football coaches and clubs
A laptop mockup which shows the coachbetter web-app for football coaches and clubs

The functions of coachbetter are very diverse, innovative and super easy to use.

Exactly these tools make it easier for us as coaches to work and ensure the highest quality. It's crazy when I think back to my early days as a coach how advanced the tools are today. With coachbetter, I analyze and edit videos online with just a few clicks, whereas it used to take me days to edit a small sequence.

Anouschka Bernhard
SHFV
Head Instructor Association Sports

Optimal training preparation through fast and digital communication‍

Communication

Through coachbetter, all coaches and people in charge are networked and can exchange information on sporting and administrative topics of all teams. This means that the planned training can be shared with all coaches in advance on the platform. At the same time, the units can be communicated with the players via the coachbetter app so that they are also optimally prepared for the training.

Training planning

Before the sessions are shared internally, the coaches can choose from more than 700 exercises and adapt their training individually to the performance level of their team. Exercises come mainly from the areas of technique, tactics and fitness. coachbetter also offers training packages for all age groups with different focuses in order to prepare and carry out optimal training even under time pressure.

Team management & player profiles

Through the team management, the development of all 5 squad teams and individual players can be tracked. In individual player profiles each player in the squad can be created in coachbetter. In the respective profiles the development of the players can be transparently tracked. Each player (or parent) has access to his or her profile via coachbetter app; this enables an efficient feedback culture and good training preparation. In addition, the app offers the possibility to communicate attendances and absences.

Video Analysis

Visualization makes it much easier for players to understand what they cannot see themselves. Videos can be uploaded, edited and tagged directly in the platform. Individual sequences of a game or training session can then be analyzed and shared directly with the player's individual profile in the app.

Data analysis and maintenance of statistics

Coachbetter enables an overview of all training sessions performed and matches played for a transparent overview and robust data analysis, all stored in the cloud, top organized and available at any time.

We are particularly proud to be working with Anouschka Bernhard, one of the biggest names in German women's football.

Like no other, she stands for modern, digital and innovative coaching education and talent development. Through the close exchange, we are also qualitatively developing our platform in terms of women's football.

Patrick Patzig
coachbetter
Co-Founder & CEO

The functions of coachbetter are very diverse, innovative and super easy to use.

Exactly these tools make it easier for us as coaches to work and ensure the highest quality. It's crazy when I think back to my early days as a coach how advanced the tools are today. With coachbetter, I analyze and edit videos online with just a few clicks, whereas it used to take me days to edit a small sequence.

Anouschka Bernhard
SHFV
Head Instructor Association Sports
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Push your training & playing philosophy, gain insights & transparency or simply give your coaches an efficient and user-friendly digital tool. Our Club solution allows officials and club management to equip their entire organization with one platform across all teams and age classes.

Two phones that show the coachbetter app for football players