Fans celebrating at a football match in club colors
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Message from the Founder — Less time on admin. More time for community and football.

Dear Customers, Dear Partners, Dear Shareholders. A short note before you see it on social. đź‘‹

Dear Customers, Dear Partners, Dear Shareholders

Today, we closed our $8,2M Pre-Series A Investment Round. 🚀

The strongest signal for us was who decided to double down. Brighteye Ventures, Swiss Founders Fund and ZEN11 continued backing the journey after years of building with us. We were also backed again by recent LaLiga-winning coach Hansi Flick, alongside football people like Paul Lambert and Julian Draxler — plus a strategic new investor we’ll share more about soon. 👀

More importantly, this round is about the people we build for.

Most football clubs still run on spreadsheets, WhatsApp groups and volunteers giving up evenings and weekends to keep things moving.

  • The treasurer chasing missing payments late at night
  • The coach planning training after a full workday
  • The academy director trying to keep players, parents and staff aligned across multiple teams

They are the people behind the game ❤️
And the software around them has not kept pace.

That is who we build for.
That is what this round funds.

What this means for you in practical terms:

  • Faster shipping — more engineers, deeper product and more of what clubs have been asking for
  • Bigger team and same priorities — no pivot, no reorganisation, no change in commitment
  • More learnings from the top of the game — we continue working closely with environments like
  • City Football Group and Borussia Dortmund and bring those learnings back to clubs everywhere

If you have questions, just hit reply. And if you want to talk through what this means for your specific setup or organisation, our team will make time.

Thanks for being part of the journey.

Football first. Back to work. âš˝

Patrick Patzig
Co-Founder & CEO, Coachbetter

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Kids celebrating
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Der DFB investiert in Coachbetter – gemeinsam für die digitale Zukunft des Amateurfußballs

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Thomas Eidler is presenting Players First for the first time on stage to Austrian Football Coaches.
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ÖFB & coachbetter verändern den Fußball in Österreich

Coachbetter und der ÖFB (Österreichischer Fußball-Bund) freuen sich, die Veröffentlichung von Players First anzukündigen, um den Fußball in Österreich zu revolutionieren.

Posted on 
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