Coach like a champion. Become one.

World-class coaching knowledge, made accessible for every coach, exclusively at Coachbetter.

CityCoach unlocks Manchester City’s proven methodology, turning world-class knowledge into simple, actionable steps you can directly apply on the pitch. From session plans and practices to articles and masterclasses from City experts, CityCoach helps you boost success, ignite team engagement, and build stronger players.

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"CityCoach combines coaching content with digital innovation to support learning and development."

Andy Smith

Head of Coaching Methodology, Manchester City

Problem

Solution

Coaches need real insights, but elite knowledge often stays out of reach.

CityCoach changes that. We combine Manchester City’s winning expertise with Coachbetter’s innovative app to deliver high-class insights straight to your sideline, so you can coach smarter, own the moment and win the game.

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Elite knowledge is hard to access

Knowledge is often locked behind academy doors, leaving everyday coaches without the insights that truly make a difference.

Insights are hard to understand

High-performance concepts are often complex or theoretical, making it difficult for coaches to get clear, practical guidance they can trust.

Professional practices are hard to apply

Ideas rarely come with instructions on how to use them on the pitch, forcing coaches to guess instead of working with ready-to-use, proven methods.

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Real-world insights

Insider Access to a Champion Mindset

Unlock proven practices, tactics and insider methodologies built on championship-winning success.

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Understandable

Made for Real Coaches

Simple, practical and ready-to-use - no matter your experience level. No fluff. Just results.

Applicable

Win the Game with proven methods

Run better sessions, build stronger players, and elevate your team’s performance.

Improve your players

With actionable coaching education.

Win more

By learning from champions.

Get inspired

Become the coach your players need.

Coach like a champion. Become one.

Exclusive content, high-class insights and winning materials to make you game-ready.

Join the game

40+ practices straight from Manchester City’s experts

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8 game-ready training packs designed to improve your team

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Exclusive articles & masterclasses to provide pro-level insights

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Proven success methodologies broken into simple, actionable steps

Keep your edge with new, state of the art content every week.

Features for

Coaches

Coachbetter features to elevate your coaching

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Video analysis feature in the coachbetter app

+4 hours / week

per week for the average coach.

+30% player satisfaction

through individual player integration.

Get inspired

700+ exercises and knowledge articles.

Coach like a champion. Become one.

“Coachbetter helps us to make proven methods actionable.”

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What is CityCoach?

Every coach knows that football never stands still - and the people shaping its future are the ones teaching it today. CityCoach was created for coaches who want to improve, inspire, and bring out the best in their players, because the future of football is built by those who teach it.

For the first time, coaches get access to Manchester City’s proven methodology: the knowledge, practices, and philosophy that power one of the most successful clubs in modern football. From Premier League titles to Champions League success, City’s approach is driven by precision, identity, and a relentless commitment to developing players the right way, giving every coach the opportunity to learn from champions and coach the future.

Manchester City believes elite coaching knowledge shouldn’t stay behind academy doors. CityCoach turns complex high-performance concepts into clear, practical tools coaches can use immediately, turning session plans, practices, articles, and exclusive masterclasses from Manchester City experts into simple, actionable steps coaches can apply on their own pitch. It’s a way for any coach to train with intention, teach with confidence, and steadily grow into someone who can truly coach like a champion and become one.

Powered by Manchester City and Coachbetter, CityCoach blends elite football expertise with a digital-first experience that transforms how coaches learn. Sitting on Coachbetter, an all-in-one app that combines coaching education and team management, it bridges professional excellence with the realities of everyday coaching. It’s modern, connected, and built to help coaches plan better sessions, build stronger teams, and stay ahead in an evolving game.

Ultimately, CityCoach exists to empower coaches with the same winning DNA that defines Manchester City, bringing world-class coaching to the local pitch and helping every coach improve themselves and elevate their team’s success.

What is Coachbetter?

Coachbetter is the all-in-one digital platform that brings coaching education and team management together in one place, giving coaches, clubs, and football organisations the structure, clarity, and tools they need to bring their ideas to life. It supports every part of the coaching process, from planning training and managing teams and staff to analysing player performance and communicating more effectively, making day-to-day work simpler, smarter, and more connected.

Designed to strengthen both daily routines and long-term development, Coachbetter helps coaches stay organised, informed, and prepared, while improving the quality and consistency of their sessions. Trusted by programmes such as Manchester City Football Schools, it provides the foundation for high-quality coaching and helps coaches raise their standards across every level of the game.

Coachbetter is the platform built to support today’s coaches and empower the next generation.

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Start coaching like a champion. Become one.

You’re learning directly from the club that defined modern success in football. This is your inside look at how champions are built.

Start coaching better

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Used by leading soccer
clubs and federations.

Trusted by 10.000+ coaches across the US and Europe.

Don't take our word foBuilt with the expertise of Manchester City, one of the most successful clubs in modern football.r it. Hear from our partners.

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With coachbetter, we offer our coaches the opportunity to work with digital tools to design their training sessions and activities. The platform immediately added value and is very popular with all our coaches."

Thomas Schumacher

Leiter der Jugendakademie, FSV Frankfurt

"Technology will take us to the next level, and it also is the only way to compete against the top clubs. "We must make sure that we match every aspect to engage with the new generation and build sustainable success. Coachbetter is the digital solution that is really easy to use and brings a huge value to our coaches and by that to our players."

Luis Mendoza

Technical Director, Weston FC

"Before we started working with coachbetter, we worked with many individual tools, but that only led to increased effort and a loss of information. We were therefore looking for a digital solution that would combine all of our requirements in one tool. With coachbetter we have found the right solution”

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Jörn Schmidt

Director Youth Academy, FSV Frankfurt

“Coachbetter helps our coaching staff in all matters regarding the daily activities up to the development of the players.“

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Mitch Kavanagh

Gretna Elite Academy, Director of Coaching

“With coachbetter we ensured that our partner clubs educate and develop coaches at the highest level. For example, we have organized digital workshops for our coaches, but the high level of manual effort and the result were not satisfactory for us, so the search for a suitable digital solution was in full swing to ensure that our partner clubs educate and develop coaches at the highest level.”

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Christian Diercks

Head of BVB Evonik Football Academy

"In the amateur sector, we can't and don't want to shut ourselves off from digitization any longer. We want to be pioneers of digitization in the region and win over coaches and players and retain them in the long term."

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Dirk Balk

1. Vorsitzender, 1. FC Dornbreite Lübeck

„Wir als Verein und ich als Trainer nutzen coachbetter und die Funktionen täglich. Unsere Trainingsgestaltung läuft über coachbetter. Mein Trainerteam und ich gestalten die Einheiten gemeinsam und teilen die Einheiten mit den Spielern über die App.“

Sascha Strehlau

First Team Coach, FC Dornbreite Lübeck

Coach like a champion. Become one.

Become the coach your players need

CityCoach combines Manchester City’s winning expertise with Coachbetter’s innovative app to deliver high-class insights straight to your sideline, so you can coach smarter, own the moment and win the game.

Download now