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Zurich, June 30, 2022: The Finnish sports technology company Polar and the SportTech startup coachbetter from Switzerland announce a strategic partnership that will enable thousands of grassroots soccer clubs to find new ways in their everyday sporting life.

The partnership enables both parties to combine the important parameters of training control and load data as well as the collection of personal data and statistics, and thus to offer amateur clubs an optimal and professional solution at low cost in order to develop their players in the best possible way.

By working with coachbetter, we can now offer our technology and evaluations to all amateur clubs even more easily via a direct interface to coachbetter. The youth teams of amateur clubs in particular are increasingly competing with teams from the youth academies of professional clubs. It is therefore important that good tools are available to everyone.
Alexander Polle, Polar Germany

FC Eintracht Northeim is the first club to benefit from the cooperation between the two companies and implements Polar and coachbetter throughout the club in order to promote young talent in particular and to further underline the innovative path of the club.

Training control is also becoming increasingly important in the amateur sector. It is important to make optimal use of the little time you have with the players during the week. With the direct interface to Polar and the processed data in coachbetter, coaches can now also work with objective performance data and, for example, divide training groups according to stress levels.
Thomas Grimm, Co-Founder Coachbetter

The young start-up from Switzerland only recently drew attention to itself when it announced its partnership with Borussia Dortmund. The eight-time German champion uses coachbetter for coaching education and player development in the BVB Evonik Football Academy and all partner clubs and academies worldwide in over 16 countries.

About Coachbetter:

Coachbetter is the only fully digital and integrated soccer coaching platform and app for associations, clubs and coaches from grassroots to professional level. They supply users with digital organization and communication tools, like personal coaching dashboards and integrated apps to help players learn and grow. Solutions offer complete training sessions and individual activities composed by coaching experts, a team management and data section as well as a high-quality knowledge pool. Users can also draw their own sessions and drills and upload them to the platform. Learn more about packages and pricing at coachbetter.com.

About Polar:

Polar has been a pioneer in sports technology for over 40 years and supports athletes and coaches in achieving their personal peak performance and staying fit.
It all started with the first wireless heart rate measurement on a Finnish cross-country ski trail. Since then, the range has continuously expanded to include a variety of training solutions for top athletes, coaches and hobby athletes, as well as for all people who want to stay active. Thanks to the precision and reliability of its products and an outstanding long-term experience, Polar is the reliable partner for holistic sports solutions that include innovative Polar devices, training apps and integrations with all leading providers of sports and fitness software solutions.

Polar is a privately held company headquartered in Finland and present in over 80 countries. Polar products are sold worldwide at over 35,000 retailers and online, e.g. at polar.com/de. For more information visit polar.com/de, Instagram (polardach) or Facebook (polardach).

Contact:

coachbetter

Thomas Grimm
Co-Founder and CMCO
pr@coachbetter.com

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