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Zurich, 20.09.2022: Coachbetter is expanding its renowned group of investors. With immediate effect, Sven Liedtke, a driven marketing, sales and technology executive, joins Coachbetter as an investor and strategic advisor. He developed his expertise and gained international experience during his career at renomated companies, such as Sandoz, Novartis and EY. Sven will support the growth strategy of Coachbetter with with his extensive expertise in Sales and Marketing in the digital world.

Born into a family of entrepreneurs, Sven loves to build organizational powerhouses that deliver high impact with a clear purpose and empower to achieve more. For him, it all begins with leadership – don't take yourself too serious, embrace servant leadership, work with curios & inspired people as one team and empower them for decision making.

“To me, leadership is key. I’m passionate about the journey of leadership and experienced the impact of good people leadership. Coachbetter is at the beginning of such a journey and I am happy to support and being a part of it.”
Sven Liedtke
“Sven’s innovative approach on engaging with customers by monitoring the customer journey, having the right data points, having right content and operationalizing the right channel strategy, will help to outperform in customer success and customer satisfaction.”
Patrick Patzig, Co-Founder and CEO of Coachbetter

About coachbetter
coachbetter is the only fully digital and integrated football coaching platform and app for associations, clubs and coaches from grassroots to professional level. Our solutions offer complete training sessions and individual activities composed by coaching experts, a team management and data section as well as a high-quality knowledge pool. On top of that, we also offer a video analysis section, where coaches can simply upload videos and tag individual players to improve their game. All can be shared with the individual players in the app.



Thomas Grimm

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